Yesterday Paramount lent it’s support to WWF Earth Hour with it’s upcoming Star Trek Into Darkness film. Check out the video for the Star Trek themed London light display.
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World Wildlife Fund’s (WWF) – Earth Hour message
WWF’s Earth Hour is a unique annual phenomenon that focuses the world’s attention on our amazing planet, and how we need to protect it.
At 8.30pm on 23 March hundreds of millions of people will turn off their lights for one hour, on the same night, all across the world in a huge, symbolic show of support. It’s always a memorable and spectacular event with places from New York to New Delhi going dark for the hour.
To create a better future for our planet we need to move away from dirty fossil fuels and onto clean green renewable energy which works with the awesome power of nature, not against it.
Star Trek Into Darkness – Earth Hour Support
As the UK prepared to go ‘into darkness’ for WWF’s Earth Hour held in the UK this evening, Paramount Pictures is pleased to announce its support with a special Star Trek themed light display.
This amazing light show by Paramount, in conjunction with Ars Electonica Futurelab & Ascending Technologies, saw quadrocopters fly into the night sky, forming the Star Trek federation logo beside Tower Bridge on a scale never seen before.
The event coincided with WWF’s Earth Hour at 8:30 pm. Along with key landmarks such as Big Ben, the Houses of Parliament, and The London Eye going dark, the quadrocopters turned off their glow in support of Earth Hour. To signal the end of Earth Hour at 9:30 pm the quadrocopters reformed the Star Trek logo above London’s skyline.