Sony’s The Interview has gone from being not going to be released to now very widely available. Just today it has been announced it will be also on video-on-demand platforms.
Not only is video-on-demand expanding the release from Friday January 2nd 2015 Friday the number of theaters where its showing will expand to 580, compared to 331 on Christmas Day! The film will continue to be available on Youtube, Google Play, X-Box and Apple’s iTunes Store.
So far it has been announced that the theatres took $3 million and the online $15 million over the first weekend (4 days). The production and marketing is thought to have cost Sony $75 million.
The headline grabbing hacking attack on Sony Pictures Entertainment which may or may not be because of The Interview is still thought by the FBI to have ben carried out by North Korea but there have been others experts saying it was an internal job by an Sony Pictures (ex?)employee.
So far the release has all been confiined to USA and Canada. Worldwide release of this not so serious low brow comedy has yet to come…
The Interview, Sony Pictures – Culver City, CA, December 31, 2014 Press release
Sony Pictures Entertainment today announced that it has reached agreements with the nation’s leading cable, satellite, and telecom providers to distribute The Interview on video-on-demand (VOD) through iN DEMAND affiliates including Bright House Networks, Comcast, Cox Communications, and Time Warner Cable; VUBIQUITY affiliates including Charter Communications, Cablevision, and AT&T U-verse TV; Verizon FiOS; DIRECTV; as well as VUDU, Walmart’s digital VOD service.
The film will be made available through their VOD and pay-per-view services from $5.99 starting as early as Wednesday and rolling out in different markets through the weekend. Customers of VUDU and Verizon have the option to buy a digital version of the film in addition to the VOD rental. The Interview will also be made available on PlayStation Network starting tomorrow.
“We have always sought the widest possible distribution for The Interview, and want to thank our new partners for helping us make that happen,” said Michael Lynton, Chairman and CEO of Sony Entertainment.