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This is the trailer for the animated adventure Minions to be aired during a break in this Sunday’s NFL Super Bowl XLIX to be held at University of Phoenix Stadium, Glendale, Arizona.

The trailer seems tailor made for the event with Minions at an event just like the NFL Super Bowl XLIX. Could they be poking fun at those that attend these events?

The movie itself centers on three Minions, one named Kevin, teenage rebel Stuart and lovable little Bob. Minions need to have a boss so they can be … minions. As the old bosses have died they venture out into the world to find a new boss for his brethren to follow.

The trio embarks upon a thrilling journey that ultimately leads them to their next potential master, Scarlet Overkill (Sandra Bullock), the world’s first-ever female super-villain. They travel from frigid Antarctica to 1960s New York City, ending in London, where they must face their biggest challenge to date: saving all of Minionkind…from annihilation…

Minions - Bob, Kevin and Stuart
Minions – Lovable little Bob, protective leader Kevin and teenage rebel Stuart ©2015 Universal Pictures and Illumination Entertainment

Minions – Theatrical release dates

New Zealand: June 25, 2015
UK: June 26, 2015
US and Canada: July 10, 2015