As well as the Doctor Who title sequence video BBC Worldwide released a piece of artwork featuring The Thirteenth Doctor (Jodie Whittaker) and the TARDIS.
We also have a circular ‘Who’ logo. This sort of thing is useful with social media. Maybe not quite so obvious was that logo was in 4K resolution! Maybe hinting that the title sequence was also composed in 4K? This could also be useful for a cinema release of a particular episode. Just maybe…
Doctor Who New Thirteenth Doctor graphics details
Thirteenth Doctor Jodie Whittaker today teased the new series of Doctor Who by unveiling a new logo and insignia for the brand. This was shown to over 700 of the world’s top TV buyers and international press at BBC Worldwide’s annual showcase event in Liverpool.
In an evening devoted to the new incarnation of Doctor Who, Whittaker built excitement in anticipation of the new era of The Doctor. Hopefully this left global broadcasters in a sense of wonder, joy and mystery for the forthcoming series.
It was stated that the Doctor Who logo is an iconic and powerful trademark for the franchise all around the world. The updated logo and insignia mark a new era of WHO. BBC Worldwide commissioned creative agency Little Hawk to create the brand new designs. They worked closely with new Showrunner Chris Chibnall and Executive Producer Matt Strevens.
BBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand”. She also stated, “Our aim was to create modern and elegant designs. Anchored in the things that we love most about Doctor Who.”
The sound for the animated logo is created by Matthew Herbert. It will launch with a 10 second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from today: February 20th, 2018.
Doctor Who is a BBC Studios production for BBC One and a BBC America co-production. BBC Worldwide are the international distributors for Doctor Who.